|Clique Vodka has QR Code iPhone app on back label.|
Strip District-based Premier Innovations Group believes every responsible drinker deserves a DrinkyPal, an appropriately named iPhone app that appears as a prominently displayed QR. The importer says it's the first liquor bottle in the state to have an iPhone app right on the label, a promotional text code that uses geotagging to pull up a list of the nearest taxi companies and hotels, should the need arise. The app is available through the iTunes store for free as well.
Founded in 2007, Premier develops private label liquor brands--Clique Vodka and Don Panteleon tequila to start--and markets them through viral, event-driven entertainment and social media outlets. Faded Industry, a subsidiary of Premier that coordinates events and promotions, is also based in Pittsburgh. The firm employees 15 full-time and 50 part-timers who assist with promotions.
The company recently opened an office in Philadelphia, is renovating their 6000 square-foot corporate headquarters, located across from the Altar Bar, and is planning for more growth and hiring. The interactive bottle is available in three states; the company plans to expand across the U.S.