Monday, May 9, 2011

East Liberty Redevelopment In High Gear

Eastside shopping complex in East Liberty


The renewal and revitalization of East Liberty has progressed bigger, better and faster than anyone could have hoped for.  Home Depot opened the only store located within Pittsburgh city limits in 2000.  Whole Foods opened two years later and became one of the highest grossing stores in the Austin-based chain. Then came the Mosites Co.'s Eastside development, the hipster haven Shadow Lounge and several small, high-end restaurants.  This July, a new Target will open on Penn Avenue just down the street from where Trader Joe's is thriving.

The commercial scene is obviously a success, but residential housing may yet eclipse that accomplishment.  Two homes in the neighborhood are now under agreement for $340,000 each!  Who would have ever thought? Even the guys who helped make that happen -- real estate specialists at East Liberty Development Inc. -- were staggered. The average sales price of a single-family home in the area in 2008 was $75,000.  The average hit $146,000 last year, when ELDI sold a house for $315,000.

For the past seven years, ELDI has been buying abandoned, vacant and liened properties. The portfolio now totals $10 million and accounts for almost 15 percent of the neighborhood's parcels. Payment of liens alone has East Liberty looking more like Shadyside than its neighbors to the east and west on a demographic map.

So what's next on the list?  The agency's target area for renovating and selling homes is East Liberty's historic core ..... Between Penn Circle and Stanton Avenue and Negley and Highland Avenues.  Last week, city and agency officials cut a ribbon at the Boulevard Apartments, a new six-unit building on East Liberty Boulevard and Euclid Avenue. It is solid brick, has hardwood floors, balconies with hand-crafted iron work and energy efficiency that exceeds Energy Star standards.  The agency is also working with developers to turn three existing buildings into market-rate apartments. They include the Highland Building and former YMCA, both in the business district.


The neighborhood agency's strategy is atypical.  Most community development corporations depend on public money and build homes on spec.   The East Liberty group builds for a waiting buyer.
Rather than going to the URA for money to renovate,they use the market and let the flippers take the risk.  They have legal safeguards in place that require the flipper to sell to a homeowner instead of an investor. 

What kind of homeowners have decided to make East Liberty their new home?  New residents include those who moved to Pittsburgh from out of state, some to work for Google and American Eagle, and people who have relocated from other neighborhoods and area suburbs.  After almost a decade of very aggressive work, there is a bona fide market-rate housing market in East Liberty.

Who would have ever thought .....

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