Saturday, February 19, 2011

Trader Joe's To Open 2nd Store in Upper St Clair

Trader Joe's in East Liberty

Trader Joe's is bringing its funky ambience to Upper St. Clair. The California-based grocer confirmed reports that it will open a 12,000-square-foot store, its second in the region, at 1600 Washington Road later this year. The upscale discount grocery will be located in The Shoppes on Washington. The store will take space occupied by a Pier 1 Imports.

Trader Joe's currently operates a store in the old Wheeler Paint Co. building on Penn Avenue in East Liberty. That store opened in 2006.  The choice of Upper St. Clair for its second location was a logical one.  Upper St Clair is densely populated, has very strong demographics and it is a pretty captive trade area as it is not easy to leave the South Hills to go to other areas.  There is already a Giant Eagle Market District store in the area.  But there are not any other grocers which could be considered competition for Trader Joe's.

The store, where employees sport Hawaiian-style shirts, has developed somewhat of a cult following. The reasons are reasonable prices and a unique product mix. A lot of the Trader Joe's labels are very popular themselves and Trader Joe's prides itself on introducing about 12 new items each week.

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